Apple may be preparing to introduce one of its most unconventional products yet. According to a new report, the company could unveil AirPods with built-in cameras alongside the iPhone 18 Pro series during its expected September launch event.

Rather than capturing photos or videos, the cameras are reportedly designed to power Apple’s artificial intelligence features by helping Siri understand the user’s surroundings.

AirPods with cameras could arrive sooner than expected

According to Bloomberg’s Mark Gurman, Apple has been developing camera-equipped AirPods under the codename B798, which was previously expected to launch in 2027.

However, Gurman now reports that another internal version, codenamed B790, appears much closer to release and could debut as early as this year.

The report also states that references to the B790 AirPods have already been found in iOS 27, indicating Apple is actively preparing the product.

Developer Sam Henri reportedly discovered similar references inside the iOS 27 beta last month, adding further weight to the speculation.

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What will the cameras do?

Despite the unusual design, the cameras are not intended for photography or video recording.

Instead, they are expected to work with Apple’s AI features, including Visual Intelligence and Siri, allowing the earbuds to interpret the user’s surroundings.

The cameras could enable Siri to:

• Identify nearby objects.
• Recognise landmarks.
• Explain menus, plants, buildings or other items in view.
• Answer questions based on what the user is looking at.
• Deliver smarter navigation using visual cues.
• Create reminders based on detected objects.

The feature aims to let users interact with their environment without taking out their iPhone.

Possible design changes

Reports suggest Apple may slightly redesign the AirPods to accommodate the new hardware.

Expected changes include:

• Slightly longer stems to house the cameras.
• A small LED indicator that lights up whenever visual information is being processed or uploaded to the cloud.

Apple has not officially confirmed these features.

Expected launch timeline

The report suggests Apple could unveil the new AI-powered AirPods alongside:

• iPhone 18 Pro
• iPhone 18 Pro Max
• Other new Apple hardware

during its expected September launch event.

However, Apple has not announced the product, and all specifications and launch plans remain based on reports and leaks.

Key Highlights

• Apple is reportedly developing AirPods with built-in cameras.
• The cameras are expected to support AI-powered Visual Intelligence rather than photography.
• References to the device have reportedly been found in iOS 27.
• Siri could use the cameras to identify objects, landmarks and surroundings.
• The AirPods may debut alongside the iPhone 18 Pro series during Apple’s expected September event.

FAQs

Are Apple’s AirPods expected to have cameras?

According to recent reports, Apple is developing AirPods with built-in cameras designed for AI-powered visual recognition.

Can the cameras take photos or videos?

No. Reports suggest the cameras are intended to help Siri and Apple’s AI understand the user’s surroundings rather than capture photos or videos.

What features could the cameras enable?

They may allow Siri to identify nearby objects, recognise landmarks, explain what users are looking at and provide more intelligent navigation and reminders.

When could the new AirPods launch?

Reports indicate Apple could unveil them alongside the iPhone 18 Pro lineup during its expected September event.

Has Apple officially confirmed the product?

No. Apple has not confirmed the existence, specifications or launch timeline of the camera-equipped AirPods.

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Now a familiar name sits at the top of the global mobile market. Specifically, Apple’s iPhone 16 is now the world’s best-selling smartphone. Indeed, data from Counterpoint Research shows Apple leads for the second quarter in a row. Therefore, the tech giant continues to hold a tight grip on the premium market. In fact, Apple took the top three spots on the list. Simple as that.

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Top 10 Global Smartphones: Q2 2025 Sales

Now you can see which devices are winning the hearts of users worldwide. Actually, Apple and Samsung dominate most of the list. In fact, here is the data on the current top sellers.

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Apple’s Grip on the Premium Market

Now Apple is proving that its high-end strategy really works. Actually, the base iPhone 16 is seeing massive demand in Japan and India.

The Power of Three

First, the iPhone 16, Pro, and Pro Max took the gold, silver, and bronze medals. Next, Apple used clever pricing to attract more than just rich buyers. Thus, many people are upgrading for the better displays and performance. Furthermore, Apple even has a spot for its “e” models. Specifically, the iPhone 16e was a big hit before the new iPhone 17e replaced it. Therefore, Apple now wins in both value and volume. Period.

Samsung: The Strongest Challenger

Now Samsung is fighting back by focusing on the mid-range and budget fans. Actually, their “A series” phones are huge hits in emerging markets.

Mid-Range Success

First, the Galaxy A16 5G and A06 4G helped Samsung move millions of units. Next, these phones offer a great mix of features for a low price. Thus, Samsung remains the leader in total shipment volume. Additionally, the Galaxy S25 Ultra is performing well thanks to its new AI features. Moreover, aggressive marketing has kept the S25 series in the top 10 list. Overall, Samsung is the go-to brand for those who want quality without the Apple price tag.

Xiaomi and the Budget Segment

Now Xiaomi has a smaller presence in the top 10 compared to years past. Actually, the Redmi 14C 4G is their only model on the current list.

Regional Strength

First, Xiaomi’s success is mostly in Latin America and Africa. Next, they focus on regions where price is the most important factor. Thus, they provide vital options for budget-conscious buyers. Furthermore, the top 10 phones now make up nearly 25% of all global sales. Specifically, people are choosing a smaller set of trusted brands. Consequently, small brands are finding it harder to compete with the big three. Period.

Frequently Asked Questions

Q: Which iPhone is the most popular right now?

Now, it is the base iPhone 16. Thus, it is more popular than the expensive Pro Max model this quarter.

Q: Is the iPhone 17e available now?

Actually, yes. The iPhone 17e replaced the 16e earlier this year as the most affordable Apple option. Therefore, check local stores for the latest “e” model.

Q: What makes the Samsung Galaxy S25 Ultra special?

Actually, its high rank comes from its new AI capabilities. Thus, it appeals to tech fans who want the latest smart features.

Q: Why is India important for Apple sales?

Since India is one of the world’s largest markets, Apple’s growth there is helping it stay at number one globally. Therefore, we see more competitive pricing in the region.

The Bottom Line

Now the Global Smartphone Sales of 2025 show that Apple is the king of value. While Samsung sells more total phones, Apple makes the most profit.

Overall, the trend shows that users want either premium luxury or solid mid-range value. Therefore, brands like Apple and Samsung will likely stay on top for a long time. Thus, you should look at the top 10 list if you are planning to buy a new phone soon. Meanwhile, keep checking our blog for the latest tech reviews and price drops. Lastly, we hope you find the perfect phone for your needs!

Best tech. Top sales. Period.

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After this, iPad, smart home devices and next-generation AirTags can also be launched. Let us tell you that Apple is planning to launch a MacBook Air equipped with the M4 chipset in March.

This upgrade will be available in both 13-inch and 15-inch variants. According to the report, the marketing, sales and retail teams are preparing for this launch. Also, the sales of the M2 and M3 models have decreased significantly, due to which it seems that the company is going to launch a new model soon.

The new MacBook Air is expected to feature several upgrades. According to reports, the new device will feature Thunderbolt 4 port, center stage camera, nano-texture display, 16GB RAM (in the base model). However, there will be no major changes in the design.

Apple may launch the 11th Gen iPad in April, which will have the same A16 chipset as the iPhone 18e. This will improve the performance of the device and provide support for Apple intelligence features. There will be no major changes in the design. It is also believed that the company may soon launch the iPad Air with the M3 chip. Apart from this, Apple may also launch a new Magic Keyboard for the iPad Air.

Smart Home Devices

Apple is developing a new smart home device that will be a hub to control all the smart devices in the home. This device is likely to have a 6-inch square screen, front camera, in-built speaker and rechargeable battery. According to the information, this device could be a combination of watchOS and iOS standby mode, which will not only support smart home controller but also support browsing, media playback and other apps.

New AirTag Tracker: Apple is also working on an updated AirTag. Its design will remain almost the same as before. However, it is believed that the company may add several better tracking and advanced anti-stalking features to this device. These new devices from Apple can set new standards in the world of technology.

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iPhone manufacturing company Apple has fired 600 employees. Ever since the announcement of closure of car and smartwatch display projects, there were fears that the company would lay off employees.

According to a Bloomberg report, filings submitted to the California Employment Development Department have revealed that Apple has fired employees. Apple started shutting down both projects in late February.

There is a crisis of retrenchment in the tech industry since last year. Companies like Twitter, Google, Amazon, Meta have fired people on a large scale. Till now Apple had avoided firing employees. The company was trying to reduce costs in other ways.

The information given in the filing is that

Apple’s headquarters is in Cupertino, California. According to local rules, companies have to give information about layoffs or termination of employees. Apple disclosed the layoffs in eight separate filings in compliance with the Worker Adjustment and Retraining Notification. This compliance is required under California law. Companies are required to file a report with the state agency for each California address that includes employees affected by the layoffs.

The closure of projects began in February.

According to Bloomberg’s report, at least 87 people were working for next generation screen development at an address related to a secret Apple facility, while others were in buildings related to the car project. 371 employees were fired from Apple’s car-related headquarters in Santa Clara, California.

Apart from this, dozens of employees in many other offices were also affected by the layoffs. Some employees associated with the Apple Car project have been adjusted in other teams.

Share price fell and

layoffs in Apple are not being considered a good sign for the tech industry. Apple is counted not only in the tech industry but overall among the largest companies in the world. Apple’s shares fell 0.49 percent to $ 168.82 in the US market on Thursday.

The market cap of the company was 2.61 trillion dollars. With this valuation, Apple is only behind Microsoft and is the second largest listed company in the world.

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