Through this rule, it will be easy to trace the sender of the message received on the user’s mobile. Now fake commercial messages sent by hackers will not reach the users. At the same time, the sender of the message can be easily found.

Already, the telecom regulator has implemented rules against unsolicited communication, under which messages coming from unverified sources will be blocked, which contain links to URLs or APK files. Apart from this, commercial calls coming from unverified numbers will also be blocked at the network level. This will help prevent cases of online fraud. Indian agencies are constantly trying to prevent fraud, but still the cases of fraud are not decreasing. According to a recent report, cases of online fraud in India have increased by up to 3,000 percent.

After the implementation of this rule, there will be no delay in receiving OTP on the user’s mobile. Along with this, the telecom operators argued that most of India’s telemarketers and business entities such as banks are not yet fully technically ready for the new rule, due to which the implementation of this rule will have a huge impact.

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On the demand of access service providers and other stakeholders, the regulator has decided to extend this deadline. Recently, TRAI had given a deadline of 31 August 2024 to telecom service providers and telemarketers to whitelist messages containing URL, APK and OTT links to stop fake SMS and calls.

Deadline extended

With the implementation of the new rules of the Department of Telecommunications, messages and calls with fake links can be curbed. However, many telemarketers have not yet whitelisted their message templates, due to which after the implementation of the new rule, users could face problems in receiving messages with OTP and in making online payments etc. Seeing the problems of the users, the telecom regulator has now extended its deadline by 1 month i.e. 30 days. Now these rules will come into effect from October 1, 2024.

TRAI had held a meeting with telecom operators, telemarketers and other stakeholders on August 8 earlier this month, in which it had issued guidelines regarding marketing messages and calls.

TRAI gave strict orders

TRAI had said in its direction that if any entity misuses its SIP/PRI lines for making spam calls, all telecom resources of the entity will be disconnected by its telecom service provider (TSP) and the entity will be blacklisted.

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This information will be shared by the Telecom Service Provider (TSP) with all other TSPs who, in turn, will disconnect all telecom resources allocated to that entity and blacklist it for a period of up to two years. No new telecom resources will be allocated to it by any TSP during the period of blacklisting.

From September 1, 2024, no SMS will be allowed to be delivered that contains spam URLs/APK links that are not included in the whitelist. TRAI has now extended this deadline by 30 days. That is, from October 1, messages without whitelisting will not be received by users. Apart from this, the regulator has given telecom service providers time till October 31, 2024 to implement chain binding between the entity and the telemarketer so that such message flow can be traced.

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In such a situation, this mobile cannot be used again. Meaning, it will become junk in a way. Actually, the Central Government is in the mood to take action regarding the Electricity KYC update scam. Under this, instructions have been given to block the mobiles.

Action will be taken on these mobile users

About 31,740 mobile connections have been identified in connection with the electricity KYC update scam. These mobile handsets will be re-verified again, as the mobiles are suspected to be used with fake IDs and SIMs. The process of blocking the mobile numbers of people involved in such scams will continue.

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Such scam is being carried out

In this type of scam, a message is sent to common people via SMS and WhatsApp regarding KYC update of your electricity bill. For this, KYC update is done by clicking on a malicious APK file. However, as soon as the user does this, the scammer takes control of your mobile in his hands.

Can complain on Chakshu portal

A complaint has been made on the Chakshu portal of the Department of Telecommunications regarding this. You can also complain about such scams on the Chakshu portal. This is an AI driven portal. Action has been taken on 392 complaints on this portal and instructions have been given to block the mobile. Also, it has been said to investigate 31,740 mobile numbers.

• Do not click on any link given on WhatsApp or SMS regarding electricity bill KYC update.
• Do not share any personal or banking information with any stranger.Be sure to check the source of the person sending the message.
• If you find any message suspicious, report it on the Chakshu portal.

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If this happens, the customers will not get unwanted calls and messages and they will not be unnecessarily disturbed. TRAI has issued instructions to telecom companies regarding this.

System to install AI filter started

According to media reports, TRAI has issued orders to telecom companies. Telecom companies are applying artificial intelligence spam filters for phone calls and SMS from May 1. This filter will work to prevent fake calls and messages. With this, these fake calls and SMS will not reach the users. If we talk about the telecom company, then Airtel has started the service of installing AI filters. At the same time, Jio can also apply this filter in a few days. It is believed that after the order of TRAI, this service will start from May 1, 2023.

Call ID feature coming soon

TRAI has been making rules to prevent fake calls and SMS for a long time. Under this, TRAI is demanding to stop promotion calls from 10 digit mobile numbers. Apart from this, TRAI is also working on bringing the caller ID feature. This feature will display the name and photo of the caller. According to media reports, talks are being held with telecom companies Jio and Airtel in this regard. It is believed that due to privacy, companies are not very positive to bring this feature.

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