HDFC Asset Management Company has given a big gift to mutual fund investors. The company announced the launch of WhatsApp-based Tap2Invest facility on April 2. Under this, existing customers of HDFC Mutual Fund will be able to invest in schemes through a ‘simple’ tap-based experience on the messaging app. This industry-first initiative is for existing KYC-verified investors of HDFC Mutual Fund. This facility allows investing in mutual fund schemes through a simple, tap-based experience on WhatsApp.

What is the number

Investors can start a Systematic Investment Plan (SIP) or make lump sum investments in HDFC Mutual Fund schemes directly through WhatsApp number: 82706 82706. The platform supports multiple payment options including UPI Autopay, Net Banking and other digital modes. The service prioritises security with end-to-end encryption.

What does the company’s MD say?

Navneet Munot, MD and CEO, HDFC Asset Management Company said – Our focus is on leveraging technology to simplify the investment journey for our investors. This new WhatsApp-based service is designed to provide a seamless, tap-based experience. Let us tell you that HDFC Asset Management Company Limited is the investment manager of HDFC Mutual Fund, one of the largest asset management companies in the country. It was incorporated on 10 December 1999 under the Companies Act, 1956 and was approved by SEBI on 3 July 2000 to act as an asset management company for HDFC Mutual Fund.

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