BSNL is bringing a new digital revolution. The state-owned telecom company has launched an amazing ₹1 plan, which is ready to compete with private telecom operators. In this plan, users will get facilities like 30 days validity, unlimited calling and 2GB data per day. BSNL has announced this new plan on the occasion of Independence Day, which aims to attract maximum users.
BSNL has launched ‘Freedom Offer’ on its official X handle, in which users will get to experience ‘true digital freedom’ for just Rs 1. The validity of this plan is 30 days. With a recharge of just Rs 1, users will get 2GB high-speed data per day, unlimited calling across India (including national roaming) and 100 free SMS.
Azadi ka plan at just Rs. 1/- & get true digital freedom with BSNL.
With 30 days of unlimited calls, 2GB data/day, 100 SMS/day, and a free SIM.
Applicable for new users only.#BSNL #DigitalIndia #IndependenceDay #BSNLFreedomOffer #DigitalAzadi pic.twitter.com/L9KoJNVaXG
— BSNL India (@BSNLCorporate) July 31, 2025
BSNL’s new ₹1 plan
This limited time offer of BSNL is valid across all telecom circles in the country. This offer will run from August 1 to August 31. To avail this offer, users will have to purchase a new BSNL SIM card for just Rs 1. The company has confirmed on social media that this offer is only for new BSNL users.
Efforts to increase ARPU
According to a recent report by TRAI, BSNL and Vi have seen lakhs of users switching networks in the last few months. In response to this continuous decline in the number of users, the state-owned telecom company has introduced this attractive offer. The government’s goal is to increase BSNL’s average revenue per user (ARPU). To achieve this, monthly review meetings will now be held. BSNL has been given a target of increasing its ARPU by 50 percent, and has been given clear instructions not to increase the prices of plans to achieve this. This aggressive new plan by BSNL seems to be a strategic move to regain market share and increase its user base.
