The Dhania Revolution: Why Coriander Topped India’s 2025 Grocery Charts
For decades, the humble dhaniya (coriander) was the ultimate Indian “freebie”—a handful of leafy greens tossed into a carry-bag as a courtesy by local vegetable vendors. Fast forward to 2025, and consumer data from Handpickd, India’s first zero-stock fresh commerce startup, reveals a startling flip: Coriander is now the most ordered vegetable in urban India, dethroning heavyweights like onions and potatoes.
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1. The “Top-Up” Culture: Freshness Over Storage
The surge in coriander orders isn’t just about a love for garnish; it reflects a massive shift in how Indians shop.
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No More “Pantry Loading”: In 2025, urban consumers moved away from buying bulk veggies for the week. Instead, they adopted “top-up” behavior—ordering exactly what they need, minutes before cooking.
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The Death of Rotting Greens: Coriander wilts fast. By ordering it fresh daily via apps, consumers ensure they get that “just-picked” aroma without wasting half a bunch in the fridge crisper.
2. The Dhania-Mirchi Power Couple
The data highlights the iconic status of the “Dhania-Mirchi” (Coriander-Chilli) combo, which is the backbone of the Indian kitchen.
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24,000+ Orders: This specific pairing was one of the most frequently reordered SKUs of the year.
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Kitchen Extension: Apps are no longer seen as digital warehouses but as an “extension of the fridge,” where small, high-frequency essentials are delivered instantly.
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3. Emerging 2025 Food Trends
Coriander wasn’t the only star of 2025. The Handpickd report sheds light on other evolving tastes:
| Category | Top Performer | Key Insight |
| Most Ordered Fruit | Banana (Robusta) | Topped the list with 22,249 orders, proving staples still rule. |
| Exotic Growth | Avocados & Bell Peppers | Orders grew 20-fold (from 689 in 2024 to 14,659 in 2025). |
| Clean Label | Ozonised Produce | Market share jumped from 4% to 38% as safety became a priority. |
| Hydration | Coconut Water | Over 13,000 orders, as urbanites swapped sodas for natural drinks. |
4. City Spotlight: Gurugram Leads the Pack
When it comes to fresh-food tech adoption, one city stands far above the rest. Gurugram recorded 590,149 orders in 2025—nearly five times the volume of Noida or Bengaluru. This reflects the city’s high density of working professionals who rely on micro-delivery for daily cooking needs.
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