In today’s time, UPI payment has become very common. Most people are now making every small and big payment through UPI instead of paying through cash. At the same time, even the smallest shopkeeper is now using UPI.
People are using apps like Paytm, PhonePe and GooglePay extensively to make UPI payments. After making UPI payment through these apps, these companies also give people free scratch cards. Through these scratch cards, people get different offers like discount of 5 to 100 rupees and cashback, but have you ever wondered that if these companies give cashback to crores of customers, then why do they not suffer any loss or how are these companies distributing money to people for free. Let’s know.
The company lures its customers
Companies like PhonePe, Paytm offer scratch cards to their users after UPI payment to lure them so that users stay connected with them and make payments through their app. This scratch card is also a kind of marketing method, so that people stay connected with these companies.
Why PhonePe Paytm does not incur loss by giving scratch cards
Companies like PhonePe, Paytm or GooglePay do not incur any loss in giving scratch cards to their customers. For them, this expense is a kind of advertising expenditure. More customers join them through these offers. These companies earn a lot of money through different offers, brand promotions and partnerships with banks. In such a situation, giving cashback of 10 to 100 rupees to people is not a loss-making deal for them. Millions of users join them through these offers.
