YouTube is now making a major change to its monetization policy, which will crack down on creators who repeatedly create the same or machine-like content. The change will come into effect from July 15 and is aimed at identifying videos that are not original and are made just to get views.
YouTube is now making a major change to its monetization policy, which will crack down on creators who repeatedly create the same or machine-like content. The change will come into effect from July 15 and is aimed at identifying videos that are not original and are made just to get views.
Original content must be promoted…
The Google-owned platform has shared information on a help page that the process of identifying and evaluating “mass-produced” and “repetitive” content under the YouTube Partner Program (YPP) will now be made even more rigorous. The company says that YouTube has always promoted original and authentic content, and this policy is another step in that direction.
What are YouTube’s new terms?
YouTube’s Monetization Policy already makes it clear that all creators who earn money from YouTube must have original content. The new policy places special emphasis on two things:
Originality of content: Someone else’s content cannot be used without major changes. Even if it is taken, it must be modified to the extent that it looks new and is your own.
What are YouTube’s new terms?
YouTube’s Monetization Policy already makes it clear that all creators who earn money from YouTube must have original content. The new policy places special emphasis on two things:
Originality of content: Someone else’s content cannot be used without major changes. Even if it is taken, it must be modified to the extent that it looks new and is your own.
Repetitive content prohibited: Videos made in the same template, repeated over and over again, and videos made solely for the purpose of getting views will now be suspect in the eyes of YouTube. This includes low-effort content, clickbait thumbnails, and videos made without a sense of education or entertainment.
Will AI content also come on the radar?
Although YouTube did not mention it directly, given current trends, it is believed that AI-generated videos that include sound or feedback without human input may also fall under this new stricture.
Quality content will now be more important for making money…
Under YouTube’s policy, there are already some minimum requirements for monetization such as having at least 1,000 subscribers and 4,000 valid public watch hours in the last 12 months or 10 million valid shorts views in the last 90 days. Now even after meeting these requirements, the quality and originality of the content will decide whether the creator will get paid or not.
This move by YouTube is a warning to all those who were hoping to earn more with less effort. Now only hard work, creativity and original content will survive on this platform.
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