Beer Price Cut: Popular brands like BrewDog, Thaxton Old Peculiar and Vocation are sold in India. The availability of British beer in India is limited and is mainly confined to premium bars, pubs and select retail stores in major cities. Popular brands such as BrewDog, Thaxton Old Peculiar and Vocation are sold in India.
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The availability of British beer in India is limited and is mainly confined to premium bars, pubs and select retail stores in major cities.
The India-UK Free Trade Agreement is expected to come into effect within three months. Once the agreement comes into effect, the price of British beer in India could drop by up to 75 per cent. This means that you could get a Rs 200 bottle or can for just Rs 50, but the path to cheaper beer is not entirely clear.
Taxation of alcohol in India is a state subject. This means that each state has the right to impose its own taxes, duties and pricing rules on alcohol, regardless of central government policies or international trade deals. If state governments increase taxes on beer, it will be difficult to get a beer worth Rs 200 for Rs 50.
This deal is not just for beer, it also applies to Scotch whisky and cars. The tax on Scotch whisky has also been reduced from 150 percent to 75 percent. As a result, it will become cheaper in the Indian market as well.
There is a good market for beer in India. According to an estimate, the domestic beer industry is expected to be worth Rs 50,000 crore by 2024. This market is growing at a staggering rate of 8 to 10 percent every year.
Kingfisher is the best-selling beer. It is manufactured by United Breweries. Budweiser, Heineken, Carlsberg, Beer 91, Haywards 5000, Knock Out, Tuborg, Bira and Foster are some of the popular beer brands.
Beer consumption will be higher in the southern Indian states of Karnataka, Tamil Nadu and Kerala. Although Goa has relaxed its liquor laws, beer has become a tourist attraction. Beer is also in high demand in northern Indian cities like Delhi and Chandigarh.
After this agreement, not only whisky and beer from Britain, but also cars will become cheaper. Similarly, Britain will reduce taxes on garments and heavy goods exported from India to Britain. This agreement will work to give a new direction to trade between the two countries.
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